Use nonprofit marketing to attract volunteers and help with volunteer management

You can make it simple and easy for people to sign up to volunteer or sign up to your mission.

If you are looking to increase volunteer recruitment, this is how your marketing plan can be applied to your nonprofit.


1. You should update the content and design of your website.


The Volunteer button is next to the Donate! Place the button that reads "Donate!" and then click on the one that reads "Volunteer!" and then click on the link to the volunteer options at your charity.

Keep the site structure simple and don't forget about the Volunteer! Keep the Volunteer! option visible


2. Create content around your volunteers


Talk about your volunteers in your blog, with pride.

Social media allows you to share volunteering opportunities with your friends and ask them to share.

Send an email thanking volunteers and keeping them up to date on the progress.

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3. Organise events, and think about other marketing strategies


Set up an ambassador program so that potential supporters and volunteers can join you easily

There are several volunteer management systems that enable you to post and track opportunities for volunteering on different sites and social networks.

Segmenting your mailing lists is a good idea. You can set up an email campaign to reach potential volunteers who visit the Volunteer page.


4. Check out digital ads or PPC


In this context, it might not be sensible to spend marketing budget on paid advertising.

There are exceptions. If, for example you need many volunteers for a large fundraiser, these may be the cases.

Google Grants could be used to help with this.


5. Analytics and research can help you improve your results


Google Analytics Analytics lets you track volunteer signups.

You can see the improvements in clicks and email open rates with consistent marketing efforts

See which social media posts attract the most attention and then create more.

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